A restaurant specialising in seafood cuisine, focused on celebrating tradition through a modern and carefully curated offering.
Client profile
14 Miglia
Catering & Food Service2026 — Ongoing
The project
14 Miglia represents a fish-focused restaurant in Caserta, characterized by the quality of its raw materials, Mediterranean tradition, and a carefully curated gastronomic experience.
Business Pyramid developed an intervention aimed at enhancing the restaurant's identity and the tools that accompany the customer experience.
- Sector
- Catering & Food Service
- Period
- 2026 — Ongoing
- Activities
- Development of the coordinated visual identity, menu design, exterior signage, point-of-sale materials, and support for enhancing the customer experience.
- Results
- The project contributed to improving recognition, visual consistency, and the perception of the restaurant through a more curated and coordinated presence.
Project vision
In the restaurant industry, the identity of a venue is perceived long before the dish arrives.
Signage, environment, menu, and materials all work together to build the customer experience.
Strategy
The intervention built a coordinated presence across identity, space, and service tools, strengthening the venue's premium and contemporary character.
Eterna Polimedico
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