A business specialising in integrated medicine and wellbeing, focused on prevention and improving health.
Client profile
O-Zone Medical Center
Medical & Healthcare2023 — Present
The project
The O-Zone Medical Center project was born from the professional growth journey of Dr. Irene Chirico in the fields of integrated medicine and personal health.
Business Pyramid oversaw the evolution of the brand's identity from its initial creation to the development of the new facility, establishing continuity between the brand image, digital presence, and physical space.
- Sector
- Medical & Healthcare
- Period
- 2023 — Present
- Activities
- Logo design, coordinated identity, website, digital communication, advertising campaigns, brand restyling, signage design, and coordination of construction and fit-out works for the new premises.
- Results
- The project accompanied the growth from a professional practice to a new facility, building a recognizable and consistent identity across every touchpoint.
Project vision
In the healthcare sector, trust and authority begin with the perception of the professional and the environment in which the patient is received.
Strategy
The intervention created continuity between identity, digital presence, and physical spaces, supporting the project's evolution through integrated management of the brand's and facility's growth.
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