A local promotion project created for Confcommercio Caserta, designed to showcase the finest local restaurants.
Client profile
Mappa del Gusto
Food, Tourism & Territorial Development2024
The project
The Mappa del Gusto (Taste Map) is an editorial and territorial development project created for Confcommercio Caserta with the aim of promoting the city's gastronomic excellence.
Business Pyramid managed the project development from graphic design to editorial organization, including the production of the physical map and the integration of the QR code.
- Sector
- Food, Tourism & Territorial Development
- Period
- 2024
- Activities
- Graphic design of the map, organization and layout of content, structuring of the visual journey, and integration of a QR code for digital consultation.
- Results
- The Taste Map has created a recognizable and easily distributable tool to promote local food businesses and guide citizens and visitors in discovering Caserta's gastronomic offerings.
Project vision
Territorial communication must be capable of guiding, storytelling, and promoting simultaneously.
The project was created to transform the city's gastronomic offering into an easily accessible and recognizable experience.
Strategy
The strategy combined editorial design, information organization, and digital tools into a single territorial promotion system, highlighting participating businesses and improving the consultation experience.
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