A brand dedicated to hair care, growth and wellbeing, developed by Business Pyramid from its earliest stages.
Client profile
Elivée
Trichology, Dermatology & Hair Care2025 – Ongoing
The project
Elivée is a brand dedicated to hair care, growth, and well-being, developed by Business Pyramid from its initial phases.
The project was born with the objective of building a recognizable and contemporary identity, capable of combining research, dermatological attention, perceived quality, and a premium positioning in the trichology and hair care sector.
Business Pyramid oversaw the construction of the brand in an integrated manner, working not only on the image but on the entire ecosystem: from positioning to digital presence, all the way to the relationship between product, packaging, and customer experience.
- Sector
- Trichology, Dermatology & Hair Care
- Period
- 2025 – Ongoing
- Activities
- Definition of strategy and positioning, development of visual identity and logo, packaging design, creative direction, photography and video production, website and e-commerce development, organization of digital content, and user experience design. Tools dedicated to personalizing the customer journey were also developed, including quizzes, protocols, and areas dedicated to specific products and users.
- Analysis
- The project arose from the need to transform a new entrepreneurial idea into a structured and recognizable brand right from launch. Therefore, identity, packaging, website, and content were developed as parts of a single system to create a consistent, authoritative, and distinctive presence at every contact point. The result is a brand with a defined image and a solid foundation for growth in the trichology and hair care sector.
Project vision
In the trichology and hair care sector, creating a new brand means going beyond just making a product.
It is necessary to build a system capable of conveying scientific credibility, perceived quality, recognizability, and trust, while maintaining a consistent relationship between formulation, packaging, digital experience, and communication.
Elivée was founded with this vision: to transform hair care into a complete experience where nature, research, and beauty coexist within the same identity.
The concept developed by the brand is based on three main elements—natural luxury, scientific efficacy, and conscious sustainability—which become an integral part of both the product and its visual representation.
Business Pyramid translated this vision into a coordinated ecosystem, constructing every element of the project with the goal of giving Elivée a precise identity from the moment it entered the market.
Strategy
The strategy started with building the brand's foundations. Even before the digital presence, a system was defined that could relate positioning, identity, product, packaging, and the customer experience.
Business Pyramid developed an essential and premium visual direction, designing the logo, graphic language, and packaging so that every element contributed to the recognizability of Elivée.
Subsequently, the identity was extended to the entire digital ecosystem through the design and creation of the website and e-commerce, organizing the offering clearly among hair care products, supplements, kits, and protocols.
The digital project was developed not as a simple showcase, but as a tool for experience and relationship building, introducing elements such as a personalized quiz to guide the user toward the most suitable protocol and areas dedicated to the brand's various interlocutors.
The overall intervention thus built Elivée as a unified system, in which strategy, product, identity, and technology work in the same direction, creating the foundation for the brand's growth and consolidation.
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